05 April 2012

The conscious shopper: Buy a bag, FEED a child.

Lauren Bush (FEED CEO and new wife of Ralph Lauren's son David) traveled as a student ambassador through the UN World Food Programme (WFP). During her travels, she saw food rations of beans, barley, and rice being distributed to countries in need, in large burlap sacks. She took this concept, launched FEED Projects and developed it into the FEED 1 Bag (that's me with mine below). Proceeds from the sale of each FEED 1 Bag ($90) provide school meals to 1 child for 1 whole year through the UN World Food Programme. How freakin' fantastic is that?

(above) the FEED 1 Bag, $9o from Kindred Spirits

As I demonstrate above, it's chic as all hell and (wait for it) reversible! Natural burlap/hessian on one side (perfect for groceries) and off white 100% organic cotton on the other side (great for the beach). The cotton also side has two side pockets and a big interior pocket, making it a great candidate for a diaper bag! And it's huge to boot! 38cm wide x 38cm high x 15.5cm deep with 28cm drop handles.

Click here to purchase your FEED bag from Kindred Spirits (shipping is free within Australia!) and know that you are feeding 1 child for 1 year and investing in a child's future. And bonus points - you get to feel a bit eco-chic at the same time!


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