"We really just decided to do what we loved without analyzing it too much. That was almost the beauty of it; we didn't over analyze it. We had people saying 'don't do it, fashion's so tough', but we're both Sagittarians, so we're both quite spontaneous and positive. We both thought, 'why not, we have nothing to lose'." - Sarah-Jane Clarke explains Sass & Bide's easygoing attitude to starting the business in 1999 (as told to New Zealand-based journalist, Zoe Walker).