14 July 2010

Dulux Walls: Global film for the Let’s Colour Campaign

If this Dulux "film" for the Let's Colour Project isn't viral marketing at it's finest, I don't know what is! "This 2 minute global film was shot by multi-award winning (Swedish) director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour." It's ah-mazing, you must watch it! Go on, press play (bonus points - the music is divine). PS They went through 2150 litres of paint and 42 paint brushes.


PPS You can watch the making of the 
film below (equally as fascinating!):

4 comments:

  1. Wow! Dont you wih we could 'fix' the world with colour! At the very least it would make everyone feel a little happier! Great, Great ad!
    Toni

    ReplyDelete
  2. That's so much better than fabulous. Thanks for sharing it Louise.

    ReplyDelete
  3. I'm more of a lurker on your blog, but had to say that I just LOVE this!!! Thanks for putting it out there. :)

    ReplyDelete
  4. Wow! Dont you wih we could 'fix' the world with colour! At the very least it would make everyone feel a little happier! Great, Great ad!
    Toni

    ReplyDelete

Thanks for stopping by, I'd love to hear your thoughts!

Related Posts with Thumbnails
Widget By Devils Workshop