With the economy failing and print magazines folding, Michelle Adams, former editor-in-chief of Domino magazine (RIP) decided her best option was to start her own online magazine. Adams collaborated with friend and professional photographer Patrick Cline to create Lonny, a bi-monthly online decor magazine. The name Lonny is a hybrid of "London" (Cline's hometown) and "New York" (Adams’ has New York roots). Lonny launched on 1st October 2009. View issue 1 of Lonny here, and you can read an in-depth article on Minchelle Adams here.
Lonny in Vanity Fair December 2009 - click image to supersize.